Remember, we’ll consider any offer to take the terrible Mark IV off anyones hands. Each setting requires some tweaking sometimes, but all-in-all we are now less error prone, especially on those days when we have back-to-back assignments. The menu is better and our particular camera has more memory settings 1-3, ( mark III only had 1-2) which we employ as follows: in-Studio w/flash, Video, outdoors. The larger, pre-set array of color/contrast settings are helping us create eye popping results for our customers. It boots more quickly, the eye focus is fast & a great improvement even with “legacy” A type lenses. We had used the Mark III since 2018, and the IV is noticeably better in several respects. Our Studio is not terribly busy, but we encounter many varied situations from primarily a still photography perspective. Please contact me with your asking price and I might take them off your hands, if you still own the crummy thing. My goodness, I hope all of the dissatisfied users are finding good resale value for their terrible Mark IV systems. This gives the camera an overall higher-quality build and more assurance to the user when they’ve pressed a button. In simple terms, they feel more “clicky” and require a little more travel to depress fully. Other updates to the form of the camera are the new buttons. This results in a very comfortable user experience and less strain on your wrists, as you no longer have to clutch the camera as tightly as previous models. However, it also isn’t out of proportion with the camera. The grip is large enough to comfortably hold, even for those with big hands. Luckily, each generation of Sony Alpha camera has brought improvements in this aspect, and with the a7 IV, I believe they found the sweet-spot. One of the downsides of the smaller mirrorless cameras has certainly been the less ergonomic grips we’ve seen, particularly on the Sony lineup. Given my previous experience with the Sony a7 II, I was definitely excited for the improved form factor of the a7 IV. It’s always nice not to have to carry too many batteries around with you. The battery life has been very solid on the A7iv. The AF was flawless over my several trips to motorsport events so far and continues to amaze me every time I head out to shoot. Once tracked, the autofocus sticks on to your chosen subject very accurately, even in complicated circumstances. For sports creatives, this camera can also keep up with fast subjects with ease. It's particularly noteworthy to mention that Eye AF Tracking is available in S&Q modes, which cannot be said for some of Sony’s much more expensive cinema line cameras, such as the FX6. The ability to track eyes and faces in all photo and video modes completely relieves the stress of checking your subjects are in focus. Both in photo and video, the focus is quick, accurate, and intelligent. The autofocus system in the a7 IV is one of my favorite things about it. The Sony a7 III already had a pretty solid autofocus system, so this wasn’t an area that necessarily needed all that much improvement but Sony brought an upgrade anyway and I am definitely not disappointed. I was so happy with the image quality, I edited this frame as a still image. This is a frame from a recent motorsports video. The image quality has held up incredibly well in the wide variety of scenarios I’ve put it through and genuinely still makes me smile every time I review my footage. It’s a camera that has made me fall in love with the color-grading process, as it gives you so much more freedom than the 8-bit footage that previous cameras offered. Sony also made notable improvements from their previous cameras when it comes to their colors, removing the magenta tint that many users disliked. Paired with the new 10-bit color, you have yourself a beautiful image. The 4K image, downsampled from 7K, is sharp and incredibly detailed. The video quality of the Sony a7 IV is absolutely top notch. Despite this, I was more excited about the upgrades brought to the video side of things, especially in an era where we are seeing video content more prominently than ever. They brought a new 33-megapixel sensor and stunning autofocus system, which has made photography a dream. Sony promised upgrades in both the photo and video departments of the Sony a7 IV.
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